We know that gadget shopping is the best kind of shopping. m:tel web shop.
m:tel is the youngest telco provider in Montenegro, and in less than a year of launching it had a quarter of the mobile market and today it has 29% of all users on mobile market and 25% of all the multimedia services users (TV, mobile and internet). The digital transformation had to include current and future users equally.
Webshop was the main focus of m:tel web presence. It had to be made as a user friendly sales channel where users can get useful information about m:tel offers while being offered to shop easily and quickly.
It was envisioned to be as close as a user would experience it in the m:tel store.
The biggest part of our work focused on the optimisation of the customer journey - from the introduction to the m:tel portfolio, to the very click on the CTA on the chosen product or service. All digital channels were taken into account, not only the webpage.
Some of the challenges we faced were connected to the objective of popularizing new landline connection services:
Working with telco clients is always a process in which digital transformation implies business transformation and bought had to be approached from the WM product and project and client product and project people, together on the same team.