m:tel

We know that gadget shopping is the best kind of shopping. m:tel web shop.

Young and strong.

m:tel is the youngest telco provider in Montenegro, and in less than a year of launching it had a quarter of the mobile market and today it has 29% of all users on mobile market and 25% of all the multimedia services users (TV, mobile and internet). The digital transformation had to include current and future users equally.

A modern webshop.

Webshop was the main focus of m:tel web presence. It had to be made as a user friendly sales channel where users can get useful information about m:tel offers while being offered to shop easily and quickly.

It was envisioned to be as close as a user would experience it in the m:tel store.

  • Year:
  • 2016
  • Type:
  • Telco Operator
  • Services:
  • eCommerce
  • CMS
  • Strategy
  • Development
  • Product Development
  • UX/UI
  • Visual Design
  • Data & Insights
  • Product & Project Management

First focus: The process of customer acquisition.

The biggest part of our work focused on the optimisation of the customer journey - from the introduction to the m:tel portfolio, to the very click on the CTA on the chosen product or service. All digital channels were taken into account, not only the webpage.

Portfolio innovation through digitalization.

Some of the challenges we faced were connected to the objective of popularizing new landline connection services:

  1. To make the flows for fixed and mobile users be equally intuitive and optimized
  2. To embed the new business offer within the process: possibility of combining fixed and mobile offers so that they can be sold in bundles
  3. Continuous project evolution, with the evolution of client services and offers.

Working with telco clients is always a process in which digital transformation implies business transformation and bought had to be approached from the WM product and project and client product and project people, together on the same team.